In the current digital era, business firms are applying new marketing strategies to reach the right audience at minimum cost. Online influencers are one such medium that has become popular among companies to reach the right audience.
Among influencers also, nano influencers are in demand due to two major reasons. First, their engagement is very strong with their followers. Second, they charge a very low amount compared to big influencers. Influencers having less than 1000 followers come in the category of nano influencers.
Now, the major issue is: who will connect the nano influencers with business firms. Here comes TagMango that connects business firms with the right nano influencers. Today, we are going to talk about the short but remarkable journey of TagMango.
How TagMango Works?
TagMango, the Mumbai-based startup, began its journey in 2019 as an ad-tech firm that bridged the gap between the nano influencers and the companies. Later, TagMango became an online platform to engage users and influencers. The platform allows celebrities and influencers to upload videos for their fans.
When TagMango started its journey, it was the first app-based nano influencer platform in India. The startup welcomed the nano influencers having 500+ followers on their social media handles to sign up. It also registered plenty of business firms who are looking for such influencers.
They both connected based on some terms and conditions. Companies rewarded the nano influencers with monetary benefits or through freebies in return for promoting their products on services on different social media platforms.
Later, TagMango converted its online platform to a celebrity shoutout platform. Under this functionality, fans can request a personalized shout-out video from the connected celebrities. Celebrities and influencers have already listed their charges to make a personalized video.
A fan can choose an influencer based on charges and the sector he/she works on. The startup is also planning to bring a video call feature to make fans’ and influencers’ communication more real. Under the live video session, TagMango plans to make it a 5-minute interaction.
Divyanshu Damani and Mohammad Hasan co-founded TagMango to in cash the influencer marketing popularity.
Divyanshu is a serial entrepreneur who started his career as a social media influencer. He is also a well-known speaker in the influencer marketing field. Divyanshu completed his Bachelor’s degree in Business Administration from Kolkata’s St. Xavier’s College.
Wakeupkid, a social media-based youth empowering platform, was his first startup to encourage youth to make the world a better place. Later, he founded “Soch Network” which is a social entrepreneurship platform that engages users to make things better in India.
To utilize his speaking skills, Divyanshu hosted an online show named the ‘Divyanshu Damani Talk Show’ (an online talk show) and has spoken at various IITs and IIMs. He has also been featured on TEDx and JoshTalks.
Mohammad Hasan, the co-founder of TagMango, is a computer science graduate specializing in website and mobile app development. He is the man behind the unique features included in TagMango online app.
Earlier, he founded Fleapo, a web, mobile app, and internet service provider startup. Now, the firm has an existence in three countries.
TagMango has raised over $1.3 million funding from different investors including Y Combinator, Kevin Lin (Co-founder of Twitch), XRM Media, Pioneer Fund, and angel investors from the USA and the UAE.
TagMango has a commission-based business model. It charges a 25% commission from influencers based on the amount they receive from users.
TagMango platform has done business with over 100 companies including Hershey’s, Bounce, and Raw Pressery. Up to now, 80000+ influencers have worked with TagMango. In February 2020, the startup recorded $37000 revenue.
Currently, the TagMango shoutout platform has 3000+ influencers or creators. Among them, 50+ creators have more than a million users on different social media platforms.